Resume
Toronto-based Product & Experience Designer with hands-on experience in translating user research into user-centric design solutions, managing complex design projects in agile environment, harnessing user testings to optimize user experiences, and fostering collaboration with cross-functional teams.
About me
I’m a passionate UX Designer, researcher and problem-solver, skilled in creating data-driven solutions to improve user experiences and fusing creativity with analytical thinking to deliver intuitive solutions for all users.
Experience
Freelance Product Designer
• Conducted comprehensive UX research to identify client goals, user needs and behaviours, setting the foundation for targeted design solutions that address key user pain points and meet their goals.
• Designed user flows, storyboard & journey maps, IA, wireframes, style guides, and prototypes using Figma, Adobe Creative Suite and other tools, leading to more intuitive and engaging user experiences.
• Conduct user testing to validate the design solutions, incorporating feedback to refine and optimize the experiences
• Develop websites on Wordpress and Webflow based on the verified design solutions
Junior Product Designer
• Designed +150 wireframes, user flows, prototypes, and hi-fid mockups, responsive across multiple platforms, using tools like Figma & Sketch, ensuring consistency within the company's design system and style guides, and inclusivity and accessibility of the designs.
• Developed digital assets based on the design requirements, maintaining brand consistency, resulting in increase in user satisfaction as evidenced by user surveys and feedback.
• Led user testing sessions for design projects, using feedback to make iterative design improvements, resulting in an uplift in user-rated design quality.
• Collaborated effectively with cross-functional teams in an Agile environment, ensuring that user-centric design principles and best practices were at the forefront of product development process.
Digital Marketing Coordinator
• Managed and optimized multi-channel digital marketing campaigns across platforms such as Google Ads, Facebook, and Instagram to enhance brand visibility and increase lead generation.
• Leveraged analytics tools to monitor campaign performance, analyze data, and make data-driven adjustments resulting in an average of 22% increase in campaign ROI.
• Planned paid ad campaign on Google AdWords based on user data analytics (Google Analytics) and A/B testing.
• Developed and optimized content calendar, ad copies, and website landing pages using Keyword planner, social listening tools, data analytics, and market research.
• Researched and recommended best practices for building brand awareness, customer engagement, lead generation and increasing conversions.
Digital Marketing Specialist
• Planned and optimized social media Ad campaigns (Facebook, Instagram, Twitter & LinkedIn) and paid Search PPC ad campaigns (Google AdWords) based on data analytics led to a 25% increase in clickthrough rates and 15% average increase in conversion rate
• Optimized the school's content calendar, ad copies, and 4 website landing pages using Keyword planner, data analytics and A/B testing, leading to a 25% increase in audience engagement.
• Conducted research and recommended best practices for building brand awareness, customer engagement, lead generation & conversion rates
Skills
UI/UX Design
User Research
Interaction Design
Wireframing
IA & Content Strategy
Design Sprints
Rapid Prototyping
Usability testing
Agile Methodologies
Project Management
Communications & Collaboration
Service Design
Tools
Figma
Photoshop
Webflow
Blender & Bezi
Unreal Engine
Illustrator
My work skills
UX Design
I create effective solutions to the problems uncovered by user research and turn the ideas and solution to wireframes, prototypes and pixel-perfect UI.
User Research
Early on the product design cycle, I use a variety of both quantitative and qualitative research methods, like interviews, surveys, secondary and competitor research to figure out the most important user needs and pain points.
Product Management
By managing project scope, timelines, resources, and stakeholder communication, I ensure not only a timely delivery but also that the end product aligns with user needs and project objectives, enhancing the overall user experience and meeting business goals.
User Testing
My design process involves continuous testing. By testing and validating the designs I make sure how effective the solutions are before handing off the designs to a product development team.
UI Design
With an excellent knowledge of UI design principles and best practices, I can create design systems and style guides ensuring that the user's interaction with digital interfaces is intuitive, efficient, and aesthetically pleasing.
Communication
Working alongside developers and the marketing teams, I can create multiple test plans and wireframes and rounds of A/B testing, to ensure the product is the most relevant, cost-effective and functional.