Hey, I'm Shooka, a Product Designer
based in Toronto
With about 3 years of design experience, I'm skilled in creating engaging data-driven user-centric design solutions that bridge the gap between user needs and business goals. My journey into design is rooted in a profound passion for understanding and improving how people interact with digital environments. Starting off in digital marketing, I gained valuable insights into user behaviors and preferences, which fuelled my transition into UX/UI & Product design. This path has broadened my skill set and deepened my appreciation for the meticulous craft of design.
About me
I received a Graduate Certificate in UX Design in 2021 and am currently studying in Interactive Media Management - Creative Technologies at Humber College. My studies and projects I have done have sharpened my skills in a wide range of areas from design thinking, UX research, data analysis, UI design, spatial & 3d design, prototyping and user testing, allowing me to explore the limitless possibilities within the Product and Experience Design environment. Recognition on the Dean’s Lists stands testament to my dedication and passion for learning.
Professionally, I've had the privilege of working on a wide range of projects both as part of companies and as a freelancer - from conducting in-depth UX research to developing responsive websites and applications which have provided me with opportunities to develop my research and design skills and enhance user experience.
My toolbox is filled with a variety of modern design tools and technologies, including Figma, Photoshop, Illustrator, Blender, Webflow, Unreal Engine, and more. These tools enable me to breathe life into my ideas, crafting experiences that are not only visually appealing but are also meaningful and accessible.
Looking ahead, I am eager to continue exploring the intersection of technology and design, pushing the envelope in Product and Experience design to create solutions that are not just innovative but also deeply resonant with users.
My work experience
Toronto-based Product Designer who crafts innovative, easy to use interfaces, prototypes and experiences for customer-centric brands.
Product Designer & Web Developer
Conducting comprehensive UX research to identify client goals, user needs; developing design solutions addressing key user pain points; conducting user testing to validate the design solutions, incorporating feedback to refine and optimize the experiences...
UX Designer
Created interactive wireframes, prototypes, and mockups using tools like Figma, Sketch and Photoshop...
Digital Marketing Specialist
Managed and optimized multi-channel digital marketing campaigns across platforms to enhance brand visibility and increase lead generation...
Digital Marketing Coordinator & Content Designer
Planned and optimized social media Ad campaigns and PPC (Google AdWords) campaigns using data analytics, resulting in a 25% increase in CTRs and a 15% average increase in ...
The core values that drive my work
User Empathy
I always start the design process with the end-user in mind, as a deep understanding of users' needs, behaviors, pain points, and motivations is essential for creating user-centric designs that are intuitive and user-friendly.
Communication
As a UX designer, effective clear communication helps me communicate my design ideas clearly, facilitate discussion, and ensure that all relevant parties have a clear understanding of the design approach and rationale.
Problem-Solving
I have the ability to break complex problems down into manageable parts, analyze them from different angles, and arrive at effective solutions. This includes the ability to balance user needs with technical feasibility and business objectives.
Growth
The field of UX design is dynamic, with new tools, trends, and best practices emerging regularly. As a UX designer I have a passion for learning and staying updated with the latest in their field. This will help me to continuously improve my work, stay relevant, and create innovative designs.
Collaboration
I have strong collaborative skills, the ability to work in a team, and a willingness to give and receive constructive feedback to create a cohesive final product.
Technical Skills
I am proficient in a range of design software such as Sketch, Figma, Photoshop, and am also familiar with various UX research methodologies. These technical skills allows me to bring their ideas to life and adapt to the constantly evolving tech landscape.